A LatAm Star is Born: Juegos Miami First Edition Shines in 2016

Published June 17, 2016 by Lee R

A LatAm Star is Born: Juegos Miami First Edition Shines in 2016

The Biltmore Hotel provided the ideal environment for the invitation-only first go-round.

The inaugural Juegos Miami came off without a hitch, and to rave reviews from all in attendance.

Biltmore Convergence

The Biltmore location proved the ideal locale within the LatAm geographical hub of Miami to introduce the economy the Latin and Caribbean communities to the world from May 31 to June 3rd. Professionals from all over South and Central America, the Caribbean, the US, the UK, Spain were on hand to enjoy the programming in Miami´s fantastic June weather, within an artful flow of conversation and information preceding elegant dinners and a golf tournament on the event´s last day.

Day 1 Overview     

The majority of first day sessions were in Spanish with live translation provided to English-speaking attendees, supplemented by “mini” expo halls featured throughout the day for viewing a slate of new land-based slots from LatAm suppliers.

The emerging opportunities and regulatory challenges in the potentially huge markets of Brazil and Mexico were discussed to give attendees ground-floor access to these soon to be hot Latin American regions for iGaming. 

Day 1 Speaker Highlight

Brazilian gambling expert Osmar Moraes, who is working with the Brazilian Congress members to adapt the online gambling bill from the Senate, characterized Brazil as “keen” on gambling to increase revenues while generating more tourism. Moraes predicted substantive legislative progress by the end of summer in Latin America´s largest individual market.

Day 2 Overview 

The second day hosted sessions from regulators, operators and suppliers who shared expertise from inside and outside Latin America. Topics focused on going mobile, sports betting integrity, regulation best practices, the marriage of online and land-based, online strategy and social gaming.

Day 2 Speaker Highlight

The highlight speech was YWS´ Roberto Coppola discussion of marketing to “Millennials.” The tech-savvy group born anywhere between 1980 and 2000 has been acclimated to using their mobile devices for, well, just about everything. Coppola estimated that there are 80 million Millennials in the United States, 190 million in Latin America and 200 million in China, indicating a huge opportunity for the LatAm gambling market along with the need for all iGaming organizations to adapt to the characteristics of this new driving demographic.

Organisational Representation 

Operators and tech providers from international organisations including NOVOMATIC, Playtech, Merkur, JCM GLOBAL, Aristocrat, Quixant and Apollo Games all praised the unique relaxed environment for optimising the networking conditions while providing uncommonly high access between guests and presenters at the invitation-only event. 

Clarion on Juegos

Clarion Event co-organiser Jo Mayer confirmed her organisation´s “delight” at the rapid positive response from exhibitors, sponsors, speakers and attendees alike, and assured that Clarion has already taken the feedback to heart in getting a jump on organising next year´s edition.     

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