ICE Africa Seeks to Preventatively Address Local Challenges in 2019
Published July 27, 2019 by Lee R
The need to overcome lingering leader's concerns will be the prime goal of ICE Africa 2019.
With some bans rising up in Africa's strongest jurisdictions in 2019, ICE Africa will provide proactive solutions.
To prevent the spread, ICE Africa is addressing concerns regarding some new bans in the region.
Focusing on Strengths
With gaming bans recently imposed in Uganda and Kenya, Clarion Gaming's ICE Africa producer
Daniel Tyler will focus the conference on the strengths of the burgeoning African market that has seen markets arise in recent years across South Africa, Nigeria, Kenya, Uganda and Tanzania.
The Event
ICE Africa will take place from 2-3 October 2019 at the Sandton Convention Centre in South Africa.
Topics Covered
ICE Africa is set to tackle specific issues of problem gaming and excessive advertising; as well as more effective Know Your Customer (KYC) checks, age restriction procedures and education; and clear and transparent regulation and tax frameworks adapted to both local economies and the foreign-companies operating in African jurisdictions.
Drivers of Growth in Africa
Drivers of growth have included budding technological hubs; increased online access and digital penetrations rates; and the introduction of viable payment solutions to a previously unbanked population, constituting the ideal conditions for online market solutions of all kinds.
The Kenya Success Model
Kenya represents a prime example, where mobile operators have provided over 46 million constituting nearly 90% of the population with access to the digital space.
Demand Segments
Within this environment a youthful and growing middle class has emerged with a passion for sports to make the 2nd most populous region in the world an increasingly attractive new opportunity for gaming operators to expand into.
New Challenges
However, after initial signs of booming growth out of the gate, the African continent has experienced some problems similar to their European market predecessors.
Crackdowns
One of these is crackdowns such as Uganda's closure of the licensing system and Kenya's advertising ban.
More Education
In light of these new challenges, ICE Africa has set about educating attendees on the tough lessons that more mature markets in Europe and the rest of the world have already learned through experience.
Outlook
Hopefully, attendees will be able to gain a better understanding of how to appease leaders of African jurisdictions in order to gain sustainable footholds in the unique and intriguing market landscape that the Africa gaming industry represents.
