Advertising Bans Persist

Published December 11, 2005 by OCR Editor

Advertising Bans Persist

While there has been an ongoing dispute between nations at the WTO about the legality of online casinos in some countries, the ban on advertising online gambling is being reinforced particularly in the UK.

There has been a recent push to censor adverts for online casinos that appear on taxis and the main subway system in London. According to the Financial Times, advertising remains illegal in the UK yet there is a lot of it around and until recently it went largely uncensored. It is estimated that the sites spend millions annually in advertising campaigns but this may soon be drastically curbed due to a new push to enforce online gambling regulation.

Whether they can be advertised in the UK is somewhat of a grey area. For the most part the industry has been advertising without any limitation in public places in the UK for some time. Public transportation features lots of advertisements but there has been some dispute whether it is legal. The argument put forth by supporters of the online casinos is that because they are located outside of the UK it is ok to advertise for them.

But the anti online gambling argument is that the bonus promotions which entice new players are tantamount to solicitation for an activity that is deemed illegal in the UK. Tessa Jowell, the UK Secretary of State for Culture, Media and Sport, has threatened to pursue legal action against the sites that advertise in the UK. John Shepard, of the well known PartyGaming, said: "As far as advertising for online casinos goes we are breaking no laws because everything we put out goes through our compliance team and is fully approved before it appears. I cannot comment on what other casino perators may be doing."

See also

Belgium Bans More Advertising: Will the Practice Take Hold Across Western Europe?

Ad Ban Causes Stir

EGBA Redefines Advertising for EU Jurisdictions with New Code

Casino Ads Under Fire

888 Seeking Mad Men for New Advertising

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