Africa is a Big Opportunity; Upcoming BiG is the Way InPublished October 13, 2017 by Lee R
Some mysteries are worth solving with golden solutions.
Coming up, the first chance to get a foothold in Africa.
The Last Frontier
No matter how familiar you are with Africa, the African iGaming market has to be seen as one of iGaming’s most intriguing, socially rewarding, and potentially profitable sectors.
Conference for Africa
With an ever-increasing annual market share, the fifth annual BiG Africa Supershow is set to touch down Friday, providing step-by-step support for operator success in Africa.
Promoter Eventus International has brought together abroad range of representatives from regulatory boards, to banks, to software providers, to marketing companies, to product testing laboratories, as well as established bookmakers.
Step 1: Funding
Fund sourcing for licensing and operations routes will be available from Jayshree Naidoo, Head of the Standard Bank Incubator team and Interim CEO of crowdfunding general scholarship platform Feenix.
Step 2: Bookmaking License
To obtain bookmaker licensing, Mozambique Gambling Board’s Felix Mukaxe will cover the license application process, including basic fees, paperwork submissions, and general protocols.
Step 3: Strategic Planning
After the ins and outs of application are covered, BiG Africa will have on hand Betting World chief operations officer Dean Finder to go over strategic planning.
He will help decide key factors such as whether to go online or retail, as long as the chief challenges and opportunities of each, and is more than ready to go over options with individual attendees.
Step 4: Implementation
Once strategy is established, implementation support will also be available from BiG Africa in the form of the key component of wagering software, with leading South African software platform provider Turfsport representative Gail Petrie offering three decades of expertise and support.
And for final marketing, long-time expert Jason Foster from Chalkline Sports will offer years of expertise on sports betting, leading with a B2B platform blending real-time content, marketing automation and attractive mobile experiences to reduce customer acquisition costs, drive betting activity, and increase engagement with existing customers.
For sustaining competitive operations, the South African Bookmaker’s Association (SABA) and BETDATA CEO Sean Coleman will discuss the importance of being part of a network of like-minded individuals in the African market.
Africa might seem like a foreign environment now, but by the end of BiG Africa 2017, all attendees will walk out as empowered experts.