Africa Officially Arrives, with Clarion’s Announcement of New ICE Africa EventPublished November 17, 2017 by Lee R
The inclusion of an ICE conference in Africa is a huge step towards legitimizing the African market.
Africa iGaming took a major step towards reality, possibly the final touch, with the announcement that Clarion is bringing an ICE event to Africa with ICE Africa.
Gaming Africa Proves
Clarion’s announcement of the first B2B gaming convention in Africa for 2018 comes on the heels of the rousing success last month of Gaming Africa in Johannesburg.
Importing the ICE Format
Comprised of an exhibition floor and co-located ICE VOX style conference dedicated to the development of the domestic industry, the successful ICO model which Clarion has perfected in the UK is now going to be implemented in the developing region of Africa where the most substantial boost to local resources, government, and population are needed from iGaming.
Pride of Africa
Clarion Gaming managing director Kate Chambers explained ICE Africa as a launch undertaken in response to industry requests to “develop and organise a professional showcase that Africa could be proud of.”
Adapting the Regional Model
Chambers further added that ICE Africa would be duplicated to the larger ICE London event through duplicating similar commitment, thinking, creativity and professionalism as key pillars which can help to adapt ICE to the African region, and allow it to take hold in an environment whose conditions drastically contrast to the home region.
African iGaming leaders seek to preserve those commonalities as the key to the event’s success and the delivery of potential economic benefits to the region.
Said Namibia-based Avani Windhoek Hotel and Casino general manager Rudie Putter:
“I see great value and potential for a platform that is regionalised and a lot more in sync with our market and operating dynamics. I am very much looking forward to an event for Africa that from a cost perspective will enable us operators to expose a larger number of our staff to the networking and product exhibition possibilities on offer."
Africa is joining a global network, with globally delivered ICE brands at this point attracting upwards of 50,000 annual customers annually across iGB Live!, GiGse, Juegos Miami and affiliate conferences in London and Berlin, as well as the World Regulatory Briefings and Gaming Congresses in Brazil and Japan.
The occasion of welcoming Africa to the group should be seen as nothing short of historic.