Africa's Future Looks Nice Says ICE Africa and Supporting Research

Published November 23, 2020 by Lee R

Africa's Future Looks Nice Says ICE Africa and Supporting Research

Africa's population, programming, and adaptation are all on the rise to integrate iGaming.

 

A high note of the recently concluded ICE Africa was the future finding of the “explosive growth” of iGaming in the African sector.

Africa's Growth

Africa is a key growth market for iGaming--with online, sportsbetting and mobile gaming in Africa currently estimated at $1.5bn of sportsbetting gross win for 2020, with 30 percent contributed from iGaming and 45 percent from mobile devices.

H2 Gaming Projections

H2 Gaming Capital's Ed Birkin estimates mobile connectivity across Africa is set almost double betting gross win to $2.9bn (37 per cent of which will take place online and 60 per cent coming from mobile devices).

Context

As for preceding performance, Africa’s gambling gross win grew at a compound rate of over eight per cent annually between 2013 and 2019 – a figure almost quadrupling the median for the global gambling market.

Comparative Research Supports

In July, the "Africa Gaming Market - Growth, Trends, and Forecasts (2020-2025)" report revealed a projection of 12% CAGR during the forecast period of the next five years 2020-2025.

Emerging Technology

A new driver of growth that the report identified was the increasing availability and popularity in Africa of multi-functional gaming console technology.

Youth Sector Grows

Africa is hinging much of its industry success on the large and growing youth target market, set to increase by 50% by the year 2050.

Africa is the only region in the world where the youth population is increasing. By 2050 Africa's young people, i.e., those aged between 0 and 24 years old, will increase by nearly 50 percent.

Government Programming

Recent government initiatives in the region are aimed at adopting gaming solutions for educational purposes, and are seen as new means of generating gaming industry solutions.

The Covid Effect

The Covid impact on gaming and suspension of betting events has crashed that revenue just like around the world, but did open the door in Africa for more iGaming conditioning.

Turning Negative to Positive

That's because the suspensions spurred the use of new entertainment streaming and gaming offerings to “thriving” levels that drove adaptation of video gaming at the grass roots level.

Outlook

Despite the common setbacks imposed by Covid, the latest revelations from ICE Africa provide pleasant punctuation to the solid prospects established for iGaming in Africa.

See also

Africa Officially Arrives, with Clarion’s Announcement of New ICE Africa Event

Getting Africa on ICE: A Truly Inspiring Project for all Involved

ICE Africa Seeks to Preventatively Address Local Challenges in 2019

ICE 2018 Kicks Off in London with Real-time Event Blog

ICE Scoops AEO Campaign of the Year Award


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