Amaya's Value Signal Legitimization of i-Gaming

Published June 11, 2015 by Lee R

Amaya's Value Signal Legitimization of i-Gaming

Any lingering stigma in the US regarding online gambling should be stymied now.

In the face of increased lobbying and election support by online gambling's biggest opponents, the private sector of the US was encouraged by Amaya's acceptance to NASDAQ.

Amaya Trading History

The concept is not new, as Amaya has been traded on the or Toronto Stock Exchange since July 2010, where it saw strong growth, rising from .950 share value to a peak of 7.300 in August 2013.

The mercurial rise of the company has been fueled by acquisitions, with the biggest to date being last summer's acquisition of Rational Group's operator holdings of PokerStars and Full Tilt Poker last summer for $4.9 billion. That deal spurred a tripling of share value, elevating Amaya's company's market value today to just under $6 billion, rendering the value the largest for an i-gaming enterprise.

Since that acquisition, Amaya has been leaning up operations even more, dissolving its less relevant acquisitions while building up their core i-Gaming holdings.

Further Strengthening

Another adaptive deal on the horizon is Amaya's teaming with GVC Holdings pursuing the formation of the world’s former largest i-gaming company.

Ironically, US investors will be able to invest in Amaya even while the majority of them have no access to Amaya's actual product.

Although U.S. punters will be able to speculate on the company’s stocks, they still can’t play the giant’s online poker games, since only three states allow gambling online. Some Atlantic City-based online casinos carry Amaya slots and other games, something which PokerStars and Fill Tilt were to this point unable to do on their own.

Healing the Wounds

In fact, the former owners of Rational Group bore the brunt of penalties for offering online services to the US market before it was regulated, having to pay $731 million to settle the case.

Despite the stigma of the “bad actor” label and Sands land-casino owner Sheldon Adelson's lobbying efforts against online gambling, the Amaya NASDAQ inclusion is a huge sign of legitimacy, certainly for current and prospective shareholders.


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