April has proved a busy month in the world of online casino gaming. Several major acquisitions have taken place as online casinos seek to consolidate themselves in an increasingly competitive environment.
Leading Casino software company Playtech also completed its first offering of shares on London's Alternative Investment market, generating levels of interest not seen since poker giant Party Gaming floated on the London Stock Exchange last year.
So far this month, three large Microgaming online casino firms have each acquired new online casino sites. Notalgia Casino has been purchased by Casino Profit Share, while Casino Rewards is now the proud new owner of Phoenician Online Casino. Casino Profit Share has subsequently sold their interests in the Aztec casino range to Casino Rewards.
In recent months, several leading online casino firms have expressed interest in purchasing sports books, including 888 and 32 Red. Similarly, well known sports betting firms such as Bet on Sports and Sporting Bet have expressed interest in joining the online casino market and hope to convert their traditional sports betting fans into new casino players. Industry analysts predict that the year ahead will see further consolidation and cross-selling in both the sports betting and casino markets.
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