Aston Villa Diversifies Online Bookmaker Sponsorships


Lee R. - August 12, 2016

EPL clubs and online betting parlours are adapting their sponsorship agreements to their respective marketing strategies.

The addition of two official betting partners as sponsors by Aston Villa has reminded the iGaming world that the new wave of EPL sponsorship agreements with online bookmakers is not relegated to one partner.

New Deals

Aston has added an Asian partner, Bodog, as well as a local sponsor EnergyBet.

Aston Strategy

Aston Villa Head of Partnerships Peter Wright asserted that the club was “delighted to add EnergyBet as our Official Betting Partner for the UK and Europe. Wright characterized Energy bet as a “new challenger brand” whom the club was “supporting” in ”their endeavour to make their mark in an exciting industry.”

About EnergyBet

EnergyBet is the latest offering from Energy Casino, an online casino licensed in the UK and Malta which has been operating in the UK since 2012. Energy Casino are poised to launch EnergyBet in the UK later this month on the heels of rapid growth from their offerings in Scandinavia and Eastern Europe.

EnergyBet Strategy

EnergyBet UK's Manager added that “EnergyBet are excited to partner with a football club the size of Aston Villa,” with the deal providing his company with “a great platform to promote our brand and we look forward to being part of their promotion push.”

Bodog Asian Deal

Meanwhile, online betting pioneer Bodog is set to become Aston Villa's exclusive Official Asian Betting Partner.

Villa Expansion Strategy

Wright called this new deal an opportunity for Villa "to engage with our rapidly growing Asian fanbase in more innovative ways and enhance the Villa brand globally.”

Diversifying EPL Partnerships

This set of multi-tiered partnerships which EPL club Villa has formed with specialists in different global territories represents an intriguing twist on the trend of EPL partnerships of EPL clubs with individual sponsors. The latest predecessors were EPL clubs Tottenham and Everton signing with William Hill, where an online bookmaker inversely signed sponsorship agreements with more than one EPL club.


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