Atlantic City Casinos Getting a Face Lift

Published January 6, 2006 by OCR Editor

Atlantic City Casinos Getting a Face Lift

Just a couple of hours drive from Manhattan, Atlantic City is known as the Las Vegas of the East Coast. When you think of Atlantic City casinos, you get a mental image of senior citizens playing slots. Senior citizens are not indigenous to Atlantic City c

Stand at the front of any of Vegas casino for more than 10 minutes and you are bound to come across a tour buss carrying dozens of senior citizens on their way to the casino. Even though the overwhelming majority of this age group sticks with playing slots machines, AC and Vegas' casinos consider them a valuable commodity.

Slots machines account for a considerable portion of the casino's revenue. Senior citizens can literally play for hours at a time, which works out great for the casino. The complication of AC casinos has changed radically over the course of the past couple years. The presence of this demographic is less felt in Atlantic City than in previous years. These days, AC casinos are filled wall to wall with young people looking to paint the town red and try their luck at the casino floor.

Atlantic City has also become home to some of the hippest night clubs in the whole Tri-State area, with famous rapper Jay-Z as the one of the owners. Many casino industry experts believe that the construction of the Borgata Hotel Casino & Spa in 2003 is one of the main factors that sparked this change in atmosphere. This casino resort puts the emphasis on having a good time more than on gambling. This strategy has proven to be extremely successful in attracting young people to the casino, leading other casinos to embrace the same philosophy.

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