bet365 CEO Steps Up With £10m Donation to Hometown Health Centre

Published April 24, 2020 by Lee R

bet365 CEO Steps Up With £10m Donation to Hometown Health Centre

The Denise Coates foundation has found a better way for iGaming to make a difference during Corona.

With so many companies trying to find ways to adapt to Corona, one company has found a way to fight it head on.

The Donation

The gesture comes in the form of £10m donation from the chief executive of powerhouse iGaming operator Bet365 Chief Executive Denise Coates to an NHS trust for staff fighting coronavirus.

The Trust

The beneficiary was University Hospitals of North Midlands UHNM, the trust covering billionaire Coates hometown of Stoke-on-Trent.

UHNM’s Appreciation

UHNM expressed immense apprecation, saying the organisation was "extremely grateful" as the trust looked forward to supporting staff and patients "during Covid-19 and beyond.”

Coates called the donation to the trust incorporating Royal Stoke Hospital and County Hospital in Stafford the answer to the Coronavirus a wakeup call that the trust still was oftentimes "lacking the technology" to work in the "most effective way."

Timing is Everything

The donation clearly could not have come at a better time, with overworked staff at the trust currently "working harder than ever before in extremely challenging circumstances” according to UHNM chief executive Tracy Bullock said.

Other Areas of Donation

Other UHNM where the Coates Foundation donation will be invested distributed include in technology needed to improve communications between clinicians, patients and families; mental health and social care services for those within the trust communities affected by coronavirus "to support them to support us;” and finally a project with a legacy extending “far beyond Covid-19”--redevelopment of the trust's cancer centre.


Ms Coates characterised this period as the “most demanding circumstances in the hospitals and the NHS’ history.”

As such, it is pleasing to see how a donation for this purpose could be extended to areas can also advance the broader health goals of the trust, in a gesture that is as good for iGaming as any business adaptation in any sector could ever be.

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