bet365 Revenue Passes £1.55bn in 2015/16
Published September 24, 2016 by Mike P
bet365 continues to dominate in online gambling, earning more than £1.55bn during 2015/16. Get more details on bet365’s success.
bet365 has recently revealed figures showing that the global online gambling operator performed extremely well in its 2015/16 fiscal year. As a privately held entity, bet365 is not obliged to publish regular financials, but often shares annual figures after each fiscal year has been completed and the numbers compiled.
In the past, industry analysts have been consistently impressed by bet365’s ability outperform for its biggest rivals, which are still hugely dependent on the performance of their betting shops on UK high streets. Meanwhile, bet365 has blazed a trail by excelling in the online marketplace without any need for a physical presence.
Overall Revenue Increases
Getting into the numbers, bet365 showed a 5% increase in revenue to £1.55 billion for the year ending 27 March 2016. Proportionally, there was a larger 10% rise in profit to £448 million, which suggests bet365 is becoming more efficient in its operations at a time when new tax regulations are being introduced in multiple online gambling jurisdictions.
The operator’s success stems from the popularity of its stellar products, which include bet365 Casino, bet365 Vegas (Games), and bet365 Sports. From those products, bet365 was willing to reveal that sports revenue increased by 6% to reach £37 billion, coming a year after the operator was able to benefit from the 2014 World Cup.
Surge in Mobile Betting
In sports betting, bet365 highlighted the uptake of mobile usage among players, with this channel seeing a 36% rise in revenue for 2015/16. Meanwhile, there was a slight fall when it came to in-play betting, which fell by 3% to a 72% share of all sports revenue in 2015/16.
bet365 also showed that it continues to draw in players, with active customers increasing by 11% in 2015/16. Altogether, the multichannel online gambling operator can boast having more than 23 million lifetime signups among its players. To cope with the rise, bet365 now employs more than 3,100 people.
