Betdigital Makes Breakthrough Deal with William Hill

Published June 20, 2015 by Mike P

Betdigital Makes Breakthrough Deal with William Hill

William Hill will add four new slots to its gaming catalogue following a deal that was reached with software developer Betdigital.

Betdigital first started to develop igaming content in 2011 and now has a breakthrough distribution deal with William Hill, one of the leading multichannel gambling operators in the UK gambling industry. A June 2015 deal resulted in the integration of four Betdigital slots onto the William Will platform by way of a gaming server from GECO Gaming.

William Hill players can expect to access four new slots, including Blazing 7s and Giant Gems, which are to be released first. And to ensure widespread accessibility, both slots will appear simultaneously on desktop and mobile devices, with a release also announced for William Hill’s retail gambling outlets.

To facilitate the smooth functionality of Betdigital’s slots, William Hill turned to GECO’s Remote Gaming Server (RGS) platform to make it happen. Fundamentally, the benefit of RGS is that igaming developers have the power to utilise multiple distribution points within a single integration process.

A Successful Run for Betdigital

Betdigital’s William Hill deal is a landmark moment for the developer, enabling it to build upon current deals with the likes of Gala Coral and Ladbrokes. And, in recognition of Betdigital’s success, the developer received a nomination for Best Multichannel Supplier at 2015 EGR B2B Awards.

Betdigital CEO Heath Samples believes that “This deal with William Hill shows our in-house slot content to be of the highest quality,” and that it “sets us out from the crowd”. Bold words, to be sure, as the slot development sphere is now more competitive than any point in the last 15 years, and it will only become more competitive as new developers emerge.

Betdigital is also known for the creation of GRID and SystemX, the latter of which is claimed to be the “industry’s first truly cross-inspired gaming engine”. The engine was created to enable third-party developers to deploy their games to online and land-based casinos.

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