New deals in La Liga drive the growth of the support and the economic adaptation to the times.
La Liga is adding some significant sponsorships with major names.
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The Spanish La Liga sponsorship program was enhanced considerably when Betway and Dafabet signed deals with Celta Vigo and Cádiz FC respectively.
Dafabet-Cadiz Deal
The Dafabet deal calls for ascendance to main sponsorship for Cádiz FC for two years, with the logo and name displayed on the front of the club's jerseys as well as training and travel clothing.
Dafabet Spokesman Speaks
Of the deal, Dafabet’s Head of Sponsorship John Cruces offered congratulations to their sponsor partner's return to Spanish Premiere League La Liga, as representing the company's first steps in Spanish football, to “help us to strengthen our global footprint, starting from the union with the important Cadista fans.”
Cadiz Leader Speaks
Cadiz Football Club Chairman Manuel Vizcaíno added that his organisation was proud to be the club “that opens the doors of Spain to Dafabet,” and called the deal the”reinforcement of the internationalization project of the brand, which has no borders.”
Betway-Celta Vigo Deal
In the second deal, Betway will assume Celta Vigo official bookmaking duties. The deal includes a range of in-stadium advertising rights, with the operator and Celta cooperating on new promotional content in advance of ahead of the next La Liga matches.
Celta Vigo Leader Speaks
Of the deal Celta Vigo's Vice President Ricardo Barros expressed his club's belief of the value of an internationally acclaimed brand to the sport overall in these times:
“It is not easy to obtain this type of support in the current circumstances, with so much social and economic uncertainty” and praised the agreement for enabling his club ”to continue growing as an entity and brand, and to continue advancing in our international expansion.”
New Restrictions
The deals are important for iGaming in the region as well, as the Spanish Ministry of Consumer Affairs is actively considering toughening up regulations with new sponsorship and advertising restrictions.
New proposals from Spanish Minister of Consumer Affairs Alberto Garzón include amending the wording of current legislation to state that “sponsorship in sports T-shirts or equipment will not be admissible” to reflect the current ban from featuring gambling sponsorships on youth shirts.
Outlook
All in all, the new deals in Spain look like a positive step towards preparing the market for the adaptations ahead.
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