BGaming is Harnessing the Gamification of iGaming as it HappensPublished July 6, 2021 by Lee R
BGaming indicates that the motivation to enjoy the means to the end in games of chance is set to drive growth and integration.
Most industry professionals see all wagers as gaming, with stakes.
The Gamification Movement Afoot
However, a new study of Q1 trends by dynamic game provider BGaming reveals that the increase in online gaming popularity is bringing about an actual gamification movement in the iGaming industry.
Mobile Drives Gamification
Malta-based BGaming's Q1 2021 Report concludes that mobile gaming is a key component of the gamification of iGaming, as iGaming providers showed a 19% rise in play through mobile devices, and a whopping 94% at BGaming according to BGaming Director Marina Ostrovtsova.
Women and Other Segments
In addition to pioneering the adaptation of gaming to mobile use, BGaming reveals that iGaming providers are developing more players targeting women, which are being initially wildly well-received by the fairer race.
Rise in Ladies' Play
At the end of 2020, the share of the female audience at BGaming was at 30.8%, and one quarter later that number has climbed to almost 39.9%.
In addition to the conditional engagement components of adapting slots to the mobile and targeting of specific key segments such as women, the rise in general engagement has an increasingly prominent incentive: fun.
The BGaming report reveals that more more people are coming to play casinos for the fun instead of money. This rise in recreational play shows that a gamification movement is truly afoot.
BGaming Manager Speaks
BGaming Brand Manager Bogdan Gres believes the trend “shows that many providers offer engaging games with not only good math but also with attractive themes of the games, which means high-quality design, music, and interactive elements to gift genuine impressions to players.”
Stronger Theme Engagement
The attractive themes which spur recreational play combines with mobile adaption and targeted marketing to further blur the line, between gambling and video games—a good thing.
Video Games Channeling
A BGaming poll of its Q1 2021 casino players indicates that 10% of players come to online gambling from online video games.
BGaming concludes that more collaboration between reputable game producers from the gaming and iGaming sectors will continue to integrate the two sectors. This increased collaboration should accelerate the level of engagement and technological enhancements that all operators offer their clients, with BGaming continuing to drive trends on the cutting edge of the iGaming industry.