Bodog Returns With LatAm Expansion ForayPublished February 22, 2017 by Lee R
Bodog will show Latin America and the world that its leading software can be converted to all games.
Casino operator Bodog is back on the scene making moves in 2017 as well.
Brighter Than Ever
Bodog returns from its own short hiatus after the organization’s recent sale of its successful poker-driven gaming network to Hong Kong-based consortium, PayWaingLuo. Now, Bodog is expanding by taking its leading software to Latin America and reaching out to new players with its award-winning gaming technology.
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Bringing Software to LatAM
Bodog spokesman Ed Pownall explained that his organisation has long viewed the LatAm region as a growth area for the online gaming industry, and after making a name for itself with poker this seemed the perfect time to introduce the Bodog brand to that part of the world.
Composed of three companies in total, the Bodog Poker Network honed its reputation as a real money online poker network currently including Bodog, Bodog88, and Ignition Casino. Bodog sold holding US-facing Bovada to Ignition in late 2016,with the two companies continuing o share player pools. Bodog88 faced Chinese players, and Bodog was only available to players residing in Canada.
Now, Bodog will expand from Canada to sixteen more countries, predominantly in Spanish and Portuguese speaking countries in Central and South America. As of February 15th, the operator network has announced the availability of Bovada Sports and Casino to Mexico while Bodog Poker, Casino, and Sports expands to Argentina, Bolivia, Brazil, Chile, Columbia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Paraguay, Peru and Venezuela.
With many countries have lower average household incomes than the US or Canada, the majority of new players are expected to be smaller stakes players. Expansion into Latin America will further benefit Ignition specifically through spreading its brand name. The move will also serve to retain or welcome back Bodog poker players who were discouraged by increasingly high stakes and buy-ins.
The spectre of further expansion to Latin American players and possible new regions also beckons on the horizon for alter this year, if everything goes smoothly for Bodog’s bold new jump to LatAm.