Caesars and Amaya Partner to Promote Online Gambling in US

Published February 19, 2015 by Elana K

Caesars and Amaya Partner to Promote Online Gambling in US

Caesars Entertainment and Amaya team up to fight for online gambling regulations in the US.

The battle over online gambling regulations in America is not a new one, but it is one that has been heating up over the past two years with the advent of legal internet gambling in three individual states: Nevada, New Jersey and Delaware.

Joining the battle are two industry giants, Caesars Entertainment and Amaya Gaming. The two plan to work together to push for online gambling legislation at both state and federal levels. While in the past there had been some conflict between PokerStars and Caesars, since Amaya acquired PokerStars in the summer of 2014 the relationship has been steadily on the mend. The two even teamed up to offer online gambling in New Jersey, but their license has been delayed time and time again.

Now the two industry leaders are focusing their attention on the real issue at hand: legalizing online gambling in the US. “We need to focus on where our opposition really lies, and clearly it’s not Amaya and PokerStars. They are a strong ally in the space,” Caesars Entertainment’s Executive Vice President, Jan Jones-Blackhurst, commented.

Who is the Behind the Opposition?

Amaya and Caesars know who they are up against. It is none-other than casino magnate Sheldon Adelson, who, ironically, has been the staunchest, most outspoken opponent to online gambling legislation since the issue came up. “Click your mouse and lose your house,” Sheldon and his anti-gambling lobbyists have taken to saying.

But it is precisely because there are such strong (and well-funded) anti-gambling lobbyists that Caesars and Amaya are stepping up to work together in favor of their cause. Online gambling can have many positive benefits; namely, it can create jobs and increase state and federal revenue, which is sorely needed during this time of economic recession. Pro-internet gambling lobbyists hope that the support of these two powerful companies can help push through legislation for the allowance of internet gambling.



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