Cherry Reports: Good Online Gaming Growth in 2014

Published March 1, 2015 by Amir G

Cherry Reports: Good Online Gaming Growth in 2014

Swedish online gaming operator Cherry reports good growth in 2014 in its end of year report, with specifically impressive growth in online gaming alone.

Swedish gaming operator Cherry has published its end of year report for 2014 which shows good numbers and growth for the company. In total, group revenue increased by 28 percent throughout the year, amounting to SEK 340 million. Cherry has parted with its longtime standing CEO Emil Sunvisson in December, clearing the way for Fredrik Burvall.

Online Gaming Growth and Yggdrasil Expansion

Online gaming in particular was very successful in 2014 for the company which operates the popular Cherry Casino. Cherry's online gaming operations grew by 44 percent throughout 2014, with deposit increased by 50 percent. Like in prior reports, Yggdrasil Gaming has had a notable part in the success, having signed 18 new agreements with operators throughout the year with big names such as Mr Green and Unibet.

Yggdrasil has also been very active developing new games, with the release of several new titles such as "Reef Run", "Casino Zeppelin" and "Draglings". January 2015 saw the release of "The Dark Joker Rizes" which introduced Yggdrasil's new HTML5 platform iSENSE 2.0 which allows for simultaneous play on desktops, mobiles and tablets.

Online Gaming Operator of the Year

Cherry has also cemented another impressive achievement this year, when it was awarded the prize for "Online Gaming Operator of the Year" at the International Gaming Awards for the second year in a row.

New Order Needed for Swedish Gaming Market

In his comments for the report, CEO Fredrik Burvall referred to Cherry's decision to phase out from its involvement with Swedish sports lottery Klubblo due to regulatory woes. Sweden's gambling laws have been monopolized and problematic for many years and are now in complete limbo.

Burvall commented on the situation, saying that a new order is needed in the Swedish gaming market. "Cherry calls for a modernized legislation, which allows us to operate under great social responsibility and compete on equal terms," concluded Burvall.

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