Curiosity High Over Casino SurveyPublished January 11, 2007 by OCR Editor
The gambling community around the world is excited and curious these days. On the table: the results that are due to be released from the world's largest ever survey of gamblers.
They promised surprising results, which got many around the industry very interested in what the survey has to tell. So excited in fact, that I think I am going to play at the slots to release some of this tension.
But seriously, what can the survey have in store for us? What surprises might come and who will they surprise exactly? Will the gamblers find out something they don't already know, or will the companies and executives learn something new about the service they provide? We have a few guesses. But first let us say a word about the survey itself.
Over the past several months, the independent, non-profit, regulatory board eCOGRA (e-Commerce Online Gambling Regulation and Assurance) has surveyed over 10,000 gamblers, players and users. This award winning organization has been watching out for the gamblers' interests by setting standards and overseeing operations. The player-perspective was also in the center of the survey it launched, an attempt to map the needs, preferences and concerns of gamblers worldwide.
The results of the much anticipated survey will be announced during the industry's upcoming annual exhibition, the International Casino Exhibition (ICE), in London, opening January 23. As the study team offered "surprises," it leaves us guessing what they might be. Looking into psychological and business aspects, they can be any one of a load of things. Will they crush business concepts concerning how gamblers choose sites to join, their loyalty to sites and considerations in choosing who to join? Will it include criticism of the online casino companies' marketing strategies or the players' decision making? Maybe it will have some encouraging words for the direction the industry is going. In any case, it is going to be interesting.