Danish Online Industry Grows with Casino Verticals

Vertical gains in Denmark for Q2 are paving the way for an impressive online gambling market expansion.

Q2 Growth

Online casino vertical growth has brought in increased Q2 revenues to the tune of 25% in online licensee's reported revenue, according to Danish gaming regulator Spillemyndigheden. Revenue reached DKK 335m (US $49.9m) in the three months ending June 30, a figure 24% higher than the same period last year and 8% higher than the reported figure for the preceding quarter of Q1 2015. At this point, the overall gambling market including land-based gaming has reached a reported revenue of 11% to DKK 805m.

Casino verticals are responsible for the majority of the gain, with a rise of 28% to DKK 295m. Meanwhile “games with commission,” the category for online poker, held its ground with a flat figure of DKK 40m.

In other categories in Denmark, total sports betting revenue reached DKK 470m, for a year-on-year gain of almost 6%, and 7% over the last quarter. Separate figures for online and land-based sports betting were not available from Spillemyndigheden in the report.

Land-Based Comparisons

As for land-based revenues, the approximately 26k gaming machines available to players in Danish gaming halls and restaurants brought in reported vertical revenues of DKK 415m, up 5% year-on-year for the highest for that vertical since Q2 2013. As for casinos, the seven brick and mortar casinos saw gains of 6% to DKK 90m.

The online casino industry growth is also being driven by popular online casinos in Denmark such as Tivoli Casino and Maria Casino, which attract many players not only from Denmark but from all over the world. 

More Figures Needed

Further growth can be informed by accurate numbers for the split between land-based and online betting revenue and a realistic assessment of the size of Denmark’s online black market. Spillemyndigheden may provide more insight after more research.