Denmark Battles Turbulence While Self-Exclusion System Holds True
Published March 2, 2020 by Lee R
Denmark is a steady jurisdiction with self-exclusion being the key to sustainable regulation model growth.
Denmark is a steady jurisdiction with self-exclusion being the key to sustainable regulation model growth.
Key Verticals Drop
Denmark's figures regulated market showed drops in gross gaming revenues across core verticals despite overall year-on-year growth for 2019.
Revenue Totals
Total revenue reached DKK6.57bn (£732.5m/€879.0m/$951.9m) for a 1.8% increase from 2018, with sports betting accounting for DKK2.50bn, or 38.1% of the total, for an overall decline from 2018.
Q1 Rises
Q1 opened with at a 10.4% rise, followed by three quarters of revenue decline capped off by Q4's 6.5% drop.
Land-based GGR
Land-based GGR contribution dropped to nearly a third (33.6%), with desktop betting at 16.7%.
Mobile Update
After reaching 49.7% for 2019, mobile betting is expected to exceed 50% for 2020.
Online Gains
Online casino was the only vertical in Denmark to post year-on-year gains, with an 8.1% GGR jump to DKK2.33bn.
Online casino revenue rose in each quarter of 2019, with Q2’s 18.0% jump highest.
Contributor Totals
Denmark's primary contributor take was slots (72.7%); ahead of second-placed roulette's 10.4%.
Blackjack followed with 8.3% of online casino; and recently legalised bingo accounted for DKK94.9m in its first full year 2019.
Gaming machine revenue slipped 2.2% to DKK1.38bn for the largest sequential drop of key verticals. Q2 was strongest at a 2.9% revenue increase, with declines in all other quarters.
The largest revenue generator was online casino revenue (75%).
Land-based
Machines hosted in restaurants were second at 24.1%, with average GGR per machine dropping 2.2% to DKK3.9m, with Friday the leading day for individual take (16.5%).
Self-Exclusion Update
Meanwhile, land-based revenue fell 1.7% to DKK348m, while 21,065 individuals self-excluded at ROFUS: 75.9% male, and 69.0% permanently.
Another 19.4% of players blocked access to gaming sites for six months; 8.3% for three months; and 3.3% for a month.
Call-In Line
A new StopSpillet helpline was comprised of 56.8% gamblers; relatives of gamblers 38.8%; and treatment professionals 4.4%. The majority of calls came from women (66.8%).
Outlook
The innovations of the leading self-exclusion program seem to be the most valuable contribution of Denmark to the industry, regardless of individual performance for the year.
