Denmark iGaming Figures are In, Future Looks Bright

Lee R. - June 11, 2016

Danes better wear shades - iGaming in the country seems to be thriving, and Euro 2016 will provide another shot in the arm.

Online wagering is bringing in a pretty penny in the Danish market. 

Online Betting Leads

Figures released by Danish gaming regulator Spillemyndigheden Wednesday showed that almost two thirds of sports betting revenue in Denmark came from the online sector of the country´s regulated gambling market in Q1 2016. This breakdown came out of a total online casino market pie of DKK 975m (US $146m), representing a substantial year-on-year jump of 30% from the same period last year and a fifth consecutive quarter of year-on-year growth.

Sportsbetting Tops Verticals

Sportsbetting remains Denmark´s top gambling vertical with a revenue of DKK 585m.  Online wagering accounted for almost two thirds of that take, at DKK 370m for a share of 63.5%. Year-on-year betting jumped a healthy one third year-on-year, with the gradual 4% growth from Q4 2015 expected to pick up again with Euro 2016 on the horizon for this summer.

Other Verts 

As for other verticals, Denmark´s online casino revenue grew for the sixth quarter in a row, this time by almost a third, 30% to DKK 345m.  Slots contributed 68% of online casino revenue, with poker percentage growth flat at DKK 45m, which still represented a DKK 5m higher than the three previous quarter totals.

Land-based Operations

Land-based operations in Denmark had a significant say as well, as the 25,500 slot machines in gaming halls and restaurants continued to grow, pushing up just under 3% to DKK 380m.  Denmark´s seven land-based casinos brought in a cumulative total of DKK 95m, for a jump of over one quarter year-on-year.   


Overall gambling revenue this year is expected to reach DKK 9b. If reached, this figure would constitute an 8% year-on-year improvement and a cumulative 20% gain since 2012, when Denmark’s regulated online market first launched. The most important prognostication appears to be the 5% rise in the revenue per Danish adult in 2016, indicating a relatively rapid increase in popularity among Danish players which bodes well for operators and Danish regulators alike.


In Denmark, the online model appears to be working, with Euro 2016 ensuring further near term growth.



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