Denmark Market Grows, while Land-Based Gaming Recedes
Published December 22, 2018 by Lee R
Denmark is doing well in overall take, but the online operators are getting concerned.
Denmark gambling figures were up for Q3, bolstered by the ever emerging online component.
Land Sink
The optimistic performance belies the slump that land-based gaming is sinking into, with a low unseen for years.
Overall Up
Denmark regulatory body Spillemyndigheden released a report Wednesday indicating overall revenue incurred during the three months ending September 30 to be at DKK1.624b (US$247 million).
Previous Performance
The previous revenues for the same period last year was DKK1.48b, with this quarter’s revenue figure showing a dramatic gain, but still slightly lower off the revenue reported Q2 2018.
Online Contributions
Online gambling casinos contributed up to DK544.7m for a substantial year-on-year increase of 20 percent, and the a record revenue high since the 2012 liberalization of the Danish gambling market.
The Breakdown
Slots brought in 63.1 percent of online revenue, followed by roulette's 14 percent share. Blackjack trailed in third at 11.7 percent.
Multi-Player Games
The online gambling market in Denmark includes a category known as multi-player commission games, including poker and bingo. This segment tallied some DKK35.9m in contributions to Q3 profits.
Usage Trends
As far as usage preferences, Danish punters were found to favor online gambling via traditional websites over mobile applications, with mobile gambling’s share increasing nonetheless.
More on Land-based Decrease
Meanwhile, land-based gambling suffered a full 6.5 percent revenue decrease year-on-year, with revenue from the country's seven land-based casinos falling by an uncomfortable 14 percent year-on-year.
Revenue
As far as Q3 market revenue, Spillemyndigheden has reported a 9.7% increase.
Lottery
Lottery results were the previous year were reported as well, due to the size of the market. The market share of 33.7% in 2017 represented a decline from 2016,
As far as the monopoly run by Danske Spil in 2017, figures indicate the vertical generated an estimated GGR of DKK3.1bn across the Klasselotteriet, Varelotteriet, and Landbrugslotteriet products.
Self-Exclusion
Meanwhile, in the all important self-exclusion category, Denmark's unique ROFUS system showed that by November 2018, 16,704 players had self-excluded, with 11,360 (68%) permanently blocking their access to any gambling sites.
Outlook
The failure of the land-based market in Denmark seems more a sign of the times than a cause for alarm in the relatively small but prosperous economy--as long as the online market continues to grow.
