Denmark Market Grows, while Land-Based Gaming Recedes

Published December 22, 2018 by Lee R

Denmark Market Grows, while Land-Based Gaming Recedes

Denmark is doing well in overall take, but the online operators are getting concerned.

Denmark gambling figures were up for Q3, bolstered by the ever emerging online component.

Land Sink

The optimistic performance belies the slump that land-based gaming is sinking into, with a low unseen for years.

Overall Up

Denmark regulatory body Spillemyndigheden released a report Wednesday indicating overall revenue incurred during the three months ending September 30 to be at DKK1.624b (US$247 million).

Previous Performance

The previous revenues for the same period last year was DKK1.48b, with this quarter’s revenue figure showing a dramatic gain, but still slightly lower off the revenue reported Q2 2018.

Online Contributions

Online gambling casinos contributed up to DK544.7m for a substantial year-on-year increase of 20 percent, and the a record revenue high since the 2012 liberalization of the Danish gambling market.

The Breakdown

Slots brought in 63.1 percent of online revenue, followed by roulette's 14 percent share. Blackjack trailed in third at 11.7 percent.

Multi-Player Games

The online gambling market in Denmark includes a category known as multi-player commission games, including poker and bingo. This segment tallied some DKK35.9m in contributions to Q3 profits.

Usage Trends

As far as usage preferences, Danish punters were found to favor online gambling via traditional websites over mobile applications, with mobile gambling’s share increasing nonetheless.

More on Land-based Decrease

Meanwhile, land-based gambling suffered a full 6.5 percent revenue decrease year-on-year, with revenue from the country's seven land-based casinos falling by an uncomfortable 14 percent year-on-year.
Revenue

As far as Q3 market revenue, Spillemyndigheden has reported a 9.7% increase.

Lottery

Lottery results were the previous year were reported as well, due to the size of the market. The market share of 33.7% in 2017 represented a decline from 2016,

As far as the monopoly run by Danske Spil in 2017, figures indicate the vertical generated an estimated GGR of DKK3.1bn across the Klasselotteriet, Varelotteriet, and Landbrugslotteriet products.

Self-Exclusion

Meanwhile, in the all important self-exclusion category, Denmark's unique ROFUS system showed that by November 2018, 16,704 players had self-excluded, with 11,360 (68%) permanently blocking their access to any gambling sites.

Outlook

The failure of the land-based market in Denmark seems more a sign of the times than a cause for alarm in the relatively small but prosperous economy--as long as the online market continues to grow.

See also

Online Bingo VS. Land Based Version

Gamblers Who Do Not Know Land Based Casino

Motown Land Based Casino Operators Stay Put

Land Based Casinos are Also Online

Land Based Casinos Feeling the Heat


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