DraftKings UK Launch DelayedPublished December 30, 2015 by Vlad G
Fantasy sports fans in the UK will not get options from DraftKings this year after the international expansion has been delayed by a few months.
The popular fantasy sports betting operator based in the USA, DraftKings, will not be launching in the UK in December as previously planned. Instead, the international debut will be pushed back to 2016 as the company spokeswoman Pippa Hancock believes everything will be sorted out early next year.
Regulation issues in the US
Both DraftKings and its rival company FanDuel have been under fire recently in the United States after lawmakers in several states questioned the legality of fantasy sports in comparison to sports betting. An Attorney General in New York, Eric Schneiderman, declared both companies to offer gambling options and thus made them illegal in the state. This came as a huge blow to DraftKings and FanDuel since New York represents the main market in the country.
Hancock didn’t offer any reasons for the delay of the launch. Back in November, the international officer for DraftKings, Jeffrey Haas said that everything is on track for the company to make its debut in the UK and that the company was already testing the mobile product for its customers.
This took place after DraftKings received the gaming license from the UK Gambling Commission earlier this year and created its team in London. Haas did mention back in October that the company is not planning on launching the same large marketing campaign in the UK which made DraftKings a huge television advertiser in the US. This got the attention of regulators and resulted in various issues and scrutiny.
Potential player base in the UK
The United Kingdom is known for being a huge gaming market and according to Haas, there are 8.5 million users who would enjoy fantasy sports every season in the country. DraftKings enjoyed a 15% share in the US and if the same percentage would be won over in the UK, the company would gain 1.3 million new players.
FanDuel is also looking to obtain a license in the UK, while British punters already have several options to choose from.