EA Sports Jumps Ahead of the eSports Curve

Published December 24, 2015 by Lee R

EA Sports Jumps Ahead of the eSports Curve

The largest video game developer in America is planning begin offering global eSports events.

A video game giant is making its foray into online gambling.

EA's New Division

EA, perhaps the most well-known US video games developer, is planning to launch a new competitive gaming division. The move is designed to harness the growing popularity of eSports; EA will integrate global eSports contest across its most popular titles.

Catching the Wave

Following the example of online sportsbooks such as Winner Sports, Betway eSports and bet365 Sports whose eSports offerings have already been a hit with their users, EA has opened a new Competitive Gaming Division. CGD will be driven by EA Sports household titles such as FIFA and Madden NFL, and also bring in non-sports games such as Battlefield to offer competitive contexts to as wide a range of users as possible.

EA chief operating officer Peter Moore will take the reins of the eSports division as executive vice-president and chief competition officer, serving out his current role for 2016 before taking on his new position heading the CGD on a full-time basis.

EA eSports strategy

EA Sports chief executive Andrew Wilson said the new division will be built around three core pillars of competition, community and entertainment.

Wilson also mentioned a plan for developing live events and broadcasting that will bring spectacles of competition to millions global viewers.

The technical strategy is to ultimately replace standard gaming modes with automated eSports modes.

The eSports market has experienced significant growth over the past 12 months, hosting new partnership as more and more operators offering betting options on eSports contexts.

What are eSports?

eSports are technologically mediated competitions where the input of players and teams are integrated within the eSports support technology across computer interfaces so that they are mediated by interactions between humans and digital technology. Vicarious achievement, escapism, acquiring knowledge and novelty have all been identified as components of increased user engagement for eSports spectators. Some of the most popular eSports games today include StarCraft 2, Counter-Strike and CS:GO, DOTA 2, and League of Legends. They gained popularity as new ways to engage online gamblers, and their popularity and technological prowess has led to eSports taking off as a spectator sport as well.

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