EIG 2013 Champ Shares Vital Final Advice for This Year's CompetitorsPublished October 17, 2014 by Lee R
Last year's winner experienced tremendous uptake from the victory.
Dorothy Creaven, the winner of last year's highly competitive Excellence in iGaming (EIG) competition last year, has given some fundamental but essential advice: practice makes perfect.
The five finalists announced by Clarion Friday for EIG's Start-Up LaunchPad competition at EIG 2014 were unveiled by Clarion Events would do well to hone their precision ahead of the final competition in Berlin, Germany on October 23rd.
Timing is Everything
The timing of the delivery and ideas to be pitched by Asylum Labs, Betify, Fresh8 Gaming, DiscountIF and RiftSino VR in less than a fortnight may well provide the final sway to impress the expert judges in a competition likened to the conditions of the high stakes, rapid impact ‘Dragon’s Den’ TV programme.
Co-Founder and Chief Executive of Element Software Creaven last year took the top spot with her company's push notification and analytics service, called Element Wave. This year she will discuss the triumph ahead of the competition scheduled for 11:00 CEST on Day Three of EiG 2014, “My advice for the finalists would be to practice your pitch as much as you can, and pay attention to the timing.”
Maximizing the Benefits of Competition
Mrs. Creaven was quick to point out that there is a short window of time for competitors to get their message across, and competitors should refine their message to meet that urgency to harness the full benefits of competition, “I would also urge them to make the most of the whole experience, as it is great publicity to just be involved in the final.”
Creaven's introductory speech is sure to be one of the top highlights of this year's EIG, as it defined the direction and success of the company in iGaming for the subsequent year, with an uptake that she coyly characterized as “interesting.”
She did let on that the company is “moving in a very international direction, focusing on player retention and monetisation. Keeping players engaged for a longer period of time and mobile CRM are big issues for mobile applications.”
How she addressed these issues will be fascinating to find out--for those who attend.