EPL Clubs Sign Gambling Sponsorships

More and more English Premier League clubs are signing partnerships with gambling operators.

Coral Signs Ahead of Merger

The latest operators to secure partnerships ahead of the 2015-16 Barclay Premier League's kickoff this weekend include Coral, Betfair and Netbet.

On the brink of merging with Ladbrokes, Coral's last independent act looks to be the signing on with Norwich City CF as official betting partner. In a deal brokered by sports marketers BD Sports Rights, the relationship between Coral and the Canaries is set to last at least two years. This is actually Coral's second Premier League Partnership, after inking one with Everton last year.

The deal marks the first time Norwich City will share a sponsor's name on the Barclay Stand at Carrow Road. As per the terms of the arrangement, the Coral logo will adorn both sides of the 6,000-seat stand, which from will now be known officially as “the Barclay Stand sponsored by Coral.”

The Rest of the Deals

Betfair will be Premier League Squad Leicester City's official betting partner, bringing exclusive online betting offers to all Fox fans.

Malta-licensed NetBet will join a group that also includes TLCBet and Freebets.com as betting partners for West Bromwich Albion (WBA).

As part of the sponsorship arrangement, NetBet will be featured in the pitchside LED display beginning on August 10^th. WBA’s Hawthorns stadium will feature NetBet on its pitchside LED system starting August 10. On the back end of this innovative collaboration, SPORTFIVE will provide extensive development strategy and football expertise.

This is the first UK sponsorship deal for NetBet after a string of partnerships already established in France.

Albion's Sales and marketing Director Adrian Wright cited NetBet's size as a strategic marketing opportunity that will increase the creativity and innovation of the Baggie squad's presentation.

Look for potentially a minimum of one more partnership in the Premier League, at Tottenham.