EU Casino Launches Big Denmark TV Campaign

Online casino EU Casino has launched a major bid for customers in the newly regulated gambling market of Denmark, with its announcement this week of a three-month advertising campaign through TV, print and radio.

The three-month, 500,000 euro campaign will surely place EUcasino (EUcasino.dk) and software provider SkillOnNet in a prominent position. It will introduce their range of exclusive 3D games, live dealers and unique player experience to the population, while also raising the profile of gambling in general.

Danish channel TV3 will be home to most of the campaign, and other ads with appear on leading radio station NRG in the morning. This will ensure that the casino ad campaign reaches a significant portion of the Danish male population - a key target for online casino operators battling for the market.

Denmark opened a new era in online gambling on January 1, when 38 operators received a total of 55 licenses from the Danish Gambling Authority to offer their services there. Among the recipients were nine Danish companies, plus a number of leading operators from abroad including 888, PokerStars, Betfair, Betsson, Cryptologic and UniBet.

Other EU countries are now following the lead set by Denmark, Spain and Italy last year in the regulation of online gambling. Bulgaria last month approved a new gambling bill, which will hopefully see Bulgarians enjoy the same rights as Danes when it comes to sports betting and other forms of online gambling.