Fascinating new promotions are raising the price of EuroMillions lottery ticket play.
Price, options up
Along with changes such as cost per line increase to €2.50 in Europe and £2.50 in UK, the number of Lucky Stars from which players can choose will expand from 11 to 12.
EU Lotto promotions
More new promotions include of jackpot draws of up to £100m and a new pan-European raffle event series called the European Millionaire Maker which is scheduled to make 25 new millionaires at the end of October.
The EuroMillions lottery program serves as Europe´s lottery across nine countries: the UK, France, Spain, Austria, Belgium, Ireland, Luxembourg, Portugal and Switzerland. Ten operators run what has become the biggest lottery in the world in terms of sales. Since its first draw on February 13, 2004, the game has created more than 1,250 millionaires in the UK.
The streamlining of jackpots across an entire continent has raised jackpot levels and general wins.
Across Europe, ten European operators of the mega-jackpot draw game raised starting jackpots to £14m or more along with twice as many jackpots of over £50m a year.
Licensed national UK lottery operator Camelot UK is implementing more local enhancements including doubling the number of UK millionaires guaranteed in every draw to two, and raising the minimum per year to 208.
More six figure rewards and luxury lifestyle experiences will be rewarded in the monthly Mega Weeks promotion at the end of every month as well.
Camelot UK´s Sally Cowdry pointed out the appeal of social benefits that EuroMillions brings, “capturing the UK´s imagination with its exhilarating jackpots and numerous multi-million pound winners – boosting returns to Good Causes in the process."
Camelot UK further specifies that approximately “95% of the money spent on National Lottery products goes back to UK winners and society." Camelot estimated the national lottery raised an average of £36 million a week for Good Causes, for a record cumulative total share between Good Causes and players of £6billion out of £7.5billion in total revenue.
Tickets for the new version of the game go on sale Saturday September 24th, with the first draw taking place on Tuesday September 27th, and a jackpot of a whopping £100m expected on Friday September 30th.