Facebook Launches New Pilot Program for Mobile Gaming Developers

After some time mulling over the venture, Facebook has officially launched a pilot program for small and medium sized mobile gaming developers.

Located on the Facebook Developer's site, "Mobile Games Publishing Page' creates a brand-new arena in which developers may target interested consumers while partnering with Facebook to acquire analytical feedback that will allow them to modify and refine their approach.

Every developer may not qualify for the opportunity to showcase their games, yet. Facebook will identify "high-potential" options to participate in this newly launched pilot program.

Facebook Publishing

Mobile gaming developers may now collaborate with Facebook by taking part in the Mobile Games Publishing page which features the pilot program designed to assist developers in getting their games noticed, globally. 

Additionally Facebook will contribute to the analytical assessment of customer feedback thereby allowing developers a mechanism in which to modify or fine-tune their product to meet the demands of mobile gamers.

Facebook will collaborate with developers in their pursuit of "going global" while enjoying a share of the revenue that will be generated.

Facebook Gaming Goes Mobile

With 260 million members playing games and 800 million using Facebook Mobile applications, this partnership is a win-win situation for Facebook, the gaming developers, and consumers alike. 

Facebook already generates revenue with one billion members visiting via smartphones, tablets, and mobile devices. So, the thinking is why not partner up and help the developers that have fantastic mobile games but little front end capital to promote them.

Victor Medeiros, software engineer for Facebook blogged that it's a great way to help these developers find a "path to success". Medieros explained that Facebook is utilizing a "unique reach and targeting capabilities" to help games in the program interface with a viable audience of mobile gamers. 

Facebook stands to benefit as well with "promoted" posts or "mobile ads" that will encourage members to install the applications offered by outside developers. 

While Facebook shares drastically fell following the IPO last May they have not yet risen to the $38 price prior to the IPO. Recent quarterly reports however show that earnings via mobile revenues are surging and some believe that it reflects a turning point for this colossal social network!