GambleAware Increases Organisational Awareness of Proactive Harm Reduction in Key Survey's Second Edition

Lee R. - December 13, 2020

New findings are set to emerge next year to adapt preventative intervention for gambling harm in the UK.

The leading UK gambling protection charity has commissioned the second version of its gambling harm reduction survey.

The Study

GambleAware's second Annual GB Treatment and Support Demand Survey will be conducted by YouGov, and run concurrently with three other surveys.

Each survey will offer identical questions specifically focussing on on gambling behaviour; harms; and barriers and facilitators to accessing treatment and support.

Study Model

The study sample will consist of 18,000 respondents, up 50% from last year's 12,000 last year. This study will yield enhanced results comparing different geographical areas while adding at a larger sampling of ethnic minority communities.

GambleAware's survey will stratify results by age, gender, ethnicity and geography, and study the ramifications of the differences amongst those demographics.

Concurrent Surveys

In addition to the annual GB Treatment and Support Demand Survey, GambleAware has further commissioned an additional quota survey from Yonda, and random probability surveys from NatCen and Kantar respectively as well.

The purpose of running multiple surveys concurrently is a research strategy: GambleAware is comparing differences in survey responses to reveal disparities between research methodologies to generate a more comprehensive understanding of the study group and the UK market landscape.

Subsequent Goal of Research

GambleAware seeks to optimise estimates of the scope and form of gambling harm across Britain while illuminating the barriers and current demand for treatment.

Addressing Study Gaps

Last month GambleAware last month published a Leeds Beckett Study detailing the gaps in research and strategy in Gamble Aware's previous report--which the new study directly addresses.

Adapting the Model

The study development pivots from an organic model to a purpose-driven study according to a specific progressively adapting strategy.

Study Process Focus

With results due next year, GambleAware's study model will be as important as the results in an ongoing large-scale preventative social intervention to reduce widespread problem gambling in the UK, one of the world's largest gambling and iGaming markets.


GambleAware has added a level of rigorous empiricism to direct its study and adapt to the UK market. More raw data and evidence-based research is unquestionably the most effective tool to enhance any gambling harm reduction program in the UK or without, with the diversified results sure to make subsequent programs more effective.



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