Gaming Sector Needs to be Proactive in Self-Monitoring

Published July 6, 2015 by Lee R

Gaming Sector Needs to be Proactive in Self-Monitoring

Avoiding outside regulation is a key to protecting the iGaming industry's reputation.

Gaming operators need to address corporate responsibility internally before regulators do, according to corporate reputation expert Ed Coke.

Speaking About Data

As Director of Consulting Services at the Reputation Institute, Coke will be a speaker at EiG 2015 taking place at the Berlin Arena from October 20-22.

In an interview with TotallyGaming, Coke expressed the need for the industry to take a closer look at its own operations and procedures in the age of regulation, and be increasingly stringent about its own conduct. This proactive approach can avoid the unfortunate scenarios that have arisen in other industries where outside regulators have taken control of compliance.

Proactive Approach

Coke suggests to iGaming providers that they take action now instead of letting it become a so-called “hotbed” issue which regulators latch onto and publicize, all the while potentially leaving a black mark on an industry that has to fight stigmas for wide scale acceptance online as it is.

The Reputation Institute plans to initiate a survey of EiG attendees on the topic to gauge the current status of self-regulation in iGaming and industry attitudes. In keeping with its approach of adapting reputation management strategy across diverse industries, RI will announce the results of the survey at EiG, complete with expert analysis.

Innovative Survey

Ahead of this year’s event, the Reputation Institute, which specialises in understanding and implementing reputation management strategies across a range of industries, will conduct an innovative online survey of EiG attendees on the topic whose results will then be announced in Berlin at the event.

Coke emphasises that the 10-minute questionnaire is designed to illuminate public as well as industry perspectives. RI will compare results of survey data against pre-existing information culled from over 300 diverse corporate reputation leaders.

Current Progress

Coke estimates that most EiG attendees are in the opening stage of a five step process of self monitoring, which he calls “a few steps” behind other sectors.

EiG is a great opportunity to not only catch up, but get ahead.


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