Google Follows the Money Trail to Gambling

Published November 5, 2008 by OCR Editor

Google Follows the Money Trail to Gambling

Google UK now allows online casinos and bingo companies to advertise on their UK portal as they intend to generate mega-bucks in advertising revenue.

UK allows gambling companies to advertise on TV and Google jumps on board to allow online casinos and bingo to advertise on their UK domain. It's a wise financial decision and Google knows it.

In an about turn on their own policies regarding online gambling, Google now allows commercials by online casinos and bingo operators on their UK portal.

The news comes after a global four-year ban by Google's adword service. Online Casinos will now flood Google UK web space as they do battle for British customers.

Financial reasons
Google realizes that they stand to lose revenue by continuing to block online gambling commercials. Despite heavy pressure from the US to block online gambling ads, Google wants to be sure that it is in line with current local business practices.

Online bingo is keen to get involved by promoting their game online. Advertising budgets are swelling as these new opportunities open up. Bingo companies are biting at the chance to promote their game on television and online portals.

Google does not want to miss out as online paid advertising by casinos, bingo, bookmakers and the lottery are promising revenue streams. This industry leader is sure not one to miss a trick!

Mentioned in this article

See also

Google Cast to Prohibit Online Gambling Apps

Google to Offer Gambling Advert Shield Option to Users

New Google Rules for Gambling Affiliates

Google Allows Gambling Ads Selectively

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