Incentive Games & bet365: Pick Your ‘Preferred Team’ in the Tournament Challenge

Incentive Games and bet365 Casino continue to innovate, finding new ways to add even more entertainment value to the already popular free-to-play Tournament Challenge.

The 2026/2027 football season will bring players one step closer to feeling like they’re personally involved in the on-pitch action with the addition of the new ‘Preferred Team’ feature.

A bet365 Casino spokesperson explained, 

“Football is as much about identity and shared passion as it is about the results on the pitch. Preferred Team brings that into Tournament Challenge, giving customers a way to share the experience with fellow supporters. It’s a natural addition to the game and we’re pleased to continue developing our partnership with Incentive Games.”

How Does the Preferred Team Feature Work?

To ensure that football fans feel more connected to the season's ups and downs, with even more ways to win up to $250,000 in cash, they have kept this in-game feature as simple as possible. Any player participating in the free-to-play Tournament Challenge now also has the option to select their favourite football club.

Once selected, they are automatically entered into a dedicated league with other fans of the same team. These punters then compare match predictions, track their performance and compete for bragging rights.

This level of engagement adds a more personal element to the free-to-play experience, giving fans another reason to stay involved throughout the season.

Keep in mind that this feature is entirely optional. Simply skip the prompt when it appears, and you won’t be invited again.

How to Win Up to $250,000

To celebrate bet365’s partnership with the UEFA Champions League, the current Tournament Challenge is awarding thousands of cash and bet credit prizes to participating players.

Matchday Cash Prize Table:

Players who rank 5th to 100th in any of the Matchday prize draws will win bet credits worth up to $100, depending on placement.

Overall Cash Prize Table:

Players who rank 21st to 10,000th in the overall prize draw will win bet credits worth up to $150, depending on placement.

Get Off the Bench: Enter the Tournament Challenge

Get ready for a banger footie season with Incentive Games and bet365 Casino. Follow these steps to put your hat in the ring:

1. Log in to your bet365 Casino account.
2. Navigate to Tournament Challenge under Soccer - Free Games.
3. Make your UEFA Champions League selections.
4. Receive points based on your correct selections.
5. Win your share of $250,000 in cash & prizes.

Please remember you may enter only once per person. New players have until the first game of the Round of 16 goes In-Play in leg two. Players with active entries in the free-to-play games can enter up until the final.

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