In Australia, an industry report identified economic developments spurring growth for the iGaming industry, with the GRWA conference arriving just in time.
Global business intelligence leader IBISWorld identifies these key developments as growth in discretionary incomes and growth in tourism.
More availability of dispensable income is bringing more money and players to iGaming services, while increased tourism impacts the number of international VIP gambler visits to raise general revenues, in an industry whose total global revenues IbisWorld predicts will reach $5.7 billion in 2015-16.
The GRWA Fit
The challenge now is for gaming operators to remain competitive in keeping up with demand, which is what the Seventh Annual Gaming, Racing and Wagering Australia conference is gearing to address at Sydney's Novotel, taking place alongside the Australasia Gaming Expo.
GRWA will provide insights and new ideas from over 15 industry leaders, including luminaries such as Racenet CEO Damon Robbins, GMA Asia Regional Office Head Shaun McCamley; and Rewardbet Head of Development Martin Saunders among others.
Topic highlights will include the importance of social media marketing to the gaming industry; land-based gaming opportunities in emerging markets; fantasy sports; and achieving wagering growth through innovation.
Speakers include Spiral Global CEO Scott Wenkart; Australasian Gaming Specialists Director Michael Toohey; Government Associates Principal Consultant Alan Pedley; and Hong Kong Jockey Club Head of Broadcasting Services Oonag Chan.
Benefits to be had at the GRWA include one on one networking with leading executives from Australia’s racing, wagering and gaming industries, along three days of in-depth analysis of Australia’s betting and gaming market designed to empower operators and iGaming professionals to update marketing strategy in and around Australia.
New Australian Regulation
As far as the Australian market is concerned, the conference will discuss the impact of new regulation on iGaming operations and advertising. Expert-led workshops will cover topics ranging from mobile marketing to mobile integration to mobile application designs while also introducing new betting products.
With over 150 leading local and global gaming and wagering executives descending to learn about strategies to increase profitability and growth, this is clearly a golden opportunity to get a competitive jump on harnessing the benefits of effective operations in the Australian market.