Two of the biggest names in social gaming have come together with the imminent purchase of Bash Gaming, the creators of Bash Bingo, by GSN Games, who developed one of the top social casinos.
Social gaming is becoming more and more popular, with millions of people enjoying games via social networks, mobiles and online sites. The recent announcement that Bash Gaming are to be bought by GSN Games will only add to the popularity of this exciting way to play and win online. Bash Gaming created Bash Bingo, which is the world's No.1 social bingo app, with 4.8 million users a month, while GSN Games are behind GSN Casino, a top mobile app, and Games by GSN, one of the biggest Facebook casino apps.
The combined monthly users of these sites will be around 10 million people, and both operators should benefit from players crossing seamlessly from one to the other.
The Partnership
Jeff Karp, executive vice president, mobile and social games, GSN Games has said of the deal, "This transaction will not only strengthen the GSN Games portfolio, it supports our strategy of building a diverse business, operating across all major platforms, with a broad portfolio of titles in both social casino and skill tournament genres."
He added, "With the Bash Gaming acquisition, we will expose our millions of social casino players to the Bingo Bash experience, while introducing existing Bingo Bash players to our highly engaging games including Wheel of Fortune Slots and Deal or No Deal Slots. We will leverage the strength of our respective organizations, including talent, reach and technology, to build a gaming powerhouse."
For Bash Gaming, Sumit Gupta, their founder and CEO stated that "We're excited to become part of GSN Games, one of the early pioneers in social casino who continues to lead the space today," and "I'm very proud of what our team has accomplished, creating the world's #1 bingo game, and with this new strategic partnership, we are poised to deliver our games to millions of additional players."
Expansion of Services
An exciting future awaits both companies.
Bash Gaming will be able to expand its' range of games, attract advertisers, and bring in new players, while GSN will have access to Bash's multi-player systems, and will be able to use this technology to further improve their skill games range.
The deal is expected to be finalised in the middle of March 2014.
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