In the gambling enthusiastic UK, the last 18 months have affected the daily pastime like no other facet of daily life.
The shift to online play was unprecedented and unanticipated, with many die hard veteran punters who never would have imagined using a digital gaming platform online or mobile phones to play suddenly had to resort to this option during the lockdowns as the only way to continue pursuing their passion and honing their skills.
Introducing New Benefits
What they have found is the many advantages and unique experiences that online play can offer, revolving around convenience and ease of use, leaving the dominance of land-based casinos and High Street parlours in doubt permanently.
Adaptation Leads to Preference
Competitively speaking, technology online is offering land-based players advantages and conveniences that they could not anticipate until they went online.
The Return of Bricks and Mortar
The re-opening of casino in the UK is expected to provide a temporary boost in patronage, as people flock back to the interpersonal experience of socialising and interacting on the casino floor
Avoiding a cooling off period where the attendance rates of brick-and-mortar casinos start slowly declining is the main challenge.
The real competition between land-based and online gaming will begin at that point as players compare the new revealed advantages of online play to spark more competition against the land-based gaming experience.
Online gambling offers players apps to place bets on mobile, play games including pulling slots from their own homes, during commutes or while relaxing at the pub with friends.
Cryptocurrencies support safer and more rapid payments and withdrawals, and players can play more than one game at once online, all of which is impossible at land-based casinos.
Live Dealer Socialisation
Meanwhile, online play is effectively duplicating popular land-based experiences by offering live dealer and live casino games on their platforms with webcams delivering an interpersonal social experience online.
Online play and betting is not going to drive out the UK's brick-and mortar industry completely, However, the lesson of the last 18 month combined with even more emerging online technology such as Virtual Reality and Augmented Reality are sure to take a larger bite of the revenue pie while diversifying competition in the UK gaming market.