ICE London Takes Growth to a New Level in 2019

Published November 22, 2018 by Lee R

ICE London Takes Growth to a New Level in 2019

The parallel between industry and ICE growth makes the conference appear as robust as ever.

ICE London is growing about as fast as was expected, if not hoped.

New High in Size

ICE London organisers have confirmed that the 2019 edition taking place from February 5-7 at ExCeL London will be the biggest on record, with net floor space expanding some 5 percent from the 2018 figure of 43,500 sqm to 45,500 sqm.

Double Since 2012

Clarion Gaming MD Kate Chambers emphasized a greater trend of promising growth dating back to 2012, when the show floor comprised 22,500 sqm. ICE London has blossomed year-on-year since then to more than double its 2012 dimensions today.

Looking Forward

Chambers was able to plot the course of ICE London's growth as a reflection of industry development in attributing 2017-8 growth to “demand for space from payments providers” with 2019 to be driven in large part by Sportsbook and iGaming companies on the heels of the Supreme Court repeal of the Professional and Amateur Sports Protection Act (PASPA).”

The ICE London Brand Today

Chambers was pleased to announce that the ICE London brand has to this point empowered exhibitors as a launchpad into any gaming jurisdiction in the world.

Chambers pointed to ICE London's 33,536 visitors from 153 nations as proof positive “that no other gaming event can deliver this volume or spread of international business opportunities.”


ICE London's growth is further characterised by the diversification of participation, with the size of representation at ICE London in ascending order being Malta (1,910 attendees); Germany (1,445); the United States (1,253); Austria (1,170) and Spain (1,097).

The Top 10 nation list was rounded out with Sweden (914), Italy (910), Netherlands (658), Bulgaria (629) and Israel (572).

Biggest Attendance Increases

All 2018 Top Ten Nations registered year-on-year increases in attendance as well, led by Austria (+228 percent), Bulgaria (+106 percent), Sweden (+51 percent) and the United States (+35 percent).


These figures only promise to grow and diversify with time, and London Excel looks like the perfect place to absorb the new era of growth ICE London is well into.

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