Incentive Games & bet365: Enter the Free-to-Play Tournament Challenge

“Never Ordinary with bet365.” is far more than just a cleverly worded tagline for the global gambling brand; it is the driving force behind everything they bring to market for their customers to enjoy.

Bet365 Sports, in partnership with B2B games provider Incentive Games, shook up the 2025 European Football season kick-off with the launch of a top-notch free-to-play game, Tournament Challenge.

A spokesperson for bet365 said:

“With the return of the biggest and best matches in European club football, we’re delighted to provide our customers with an innovative free-to-play predictor game. Thank you to the team at Incentive Games for providing a product that proves again, whatever the moment, it’s Never Ordinary with bet365.”

Stake Your Tournament Challenge Claim

The launch of the free-to-play Tournament Challenge game was timed perfectly to celebrate the start of the UEFA Champions League. The prediction-based event allows football fans to submit their predictions for a chance to score points and win a share of a massive £250,000 prize pool.

John Gordon, CEO at Incentive Games, said,

“Tournament football always delivers unforgettable moments, and we wanted to create a game that captures that same energy. Tournament Challenge is designed to give football fans a new way to test their knowledge and feel even closer to the action, with simple, intuitive gameplay that makes every match even more exciting.”

There is no additional cost or entry fee to play; all you need is a bet365 account and a love for football to guide your predictions.

How to Play the Tournament Challenge

If you want to put your football knowledge to the test, you can get in on the betting-based action by following these simple steps:

1. Open a bet365 account and sign in.
2. Access the Tournament Challenge under Soccer/Free Games.
3. Lock in your tournament predictions.

For each correct match day prediction, you will be awarded points. The value of the points is simply the odds of your correct pick multiplied by 10. This means that a winning pick with 2.50 odds will be worth 25 points.

There are ten gameday matches for you to play to accumulate points and climb the leaderboard. Each week, players will compete for their share of a matchday jackpot of £20,000 and a final grand prize of £50,000!

Promo terms and conditions:

• Open to new and eligible bet365 customers aged 18+ with verified accounts.
• Only one entry per person.
• Entries close at kick-off of the final tournament game on 30 May 2026.
• Entries can only be edited or reset before matches start. No changes allowed once a game is live.
• Tournament Challenge entries are separate from standard bets and not covered by other bet365 offers.

Lace Up Your Boots and Go for Gold!

If you are keen to get in on the football action and claim your share of the free-to-win £250,000 prize pool, all you need to do is open a new player account at bet365. Here you can read the full terms and conditions for the Tournament Challenge and get your hands on a generous welcome bonus.

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