Indian casinos are big business: $26 billion big. In 2007, while the general economy was slowing down, Indian casinos grew by 5%. What is the secret of their success?
Well, the numbers are in, and it's official: 2007 was the biggest year on record for Indian casinos. Tribal gambling revenues hit $26 billion (yes, that's billion), which was a 5% increase from the year before. And they did it despite the economy's general weakness.
National
perspective
Indian
casinos operate in 28 states; 225 tribes operate more than 400 tribal gambling
venues; the state of Oklahoma has the largest portion of this pie, with over
100 gambling establishments and 20% growth in 2007. Nationwide, Indian casinos
have become major players in their local economies, providing much needed jobs
and tax revenue on the reservations.
The tribes have succeeded by exploiting both a niche and a loophole. The niche, of course, is the gambling industry. When the first tribal casino opened, in 1979, most states (except for Nevada and New Jersey) had bans on casino gambling. The tribal governments could see the profits being made in Las Vegas and Atlantic City, however, and knew that casinos could help break the long-standing poverty of the reservations. They wanted that niche.
They got it through a loophole. The American Indian reservations were formed by treaties, between the various tribes and the federal government, during the 19th and early 20th Centuries. Due to the formality of the treaty process, the tribal authorities have always been, technically, sovereign entities, and not fully bound by state or federal laws. This meant that, even though most states had banned gambling at the time, it was still legal to gamble on the reservations. Taking advantage of this, many tribes started opening casinos and casino-resorts during the 1980s.
Indian
Gaming Regulatory Act
In
1987, the US Supreme Court upheld the tribes' theory behind the casinos'
legality, and in 1988, the US Congress passed the Indian Gaming Regulatory Act
which permitted federally recognized tribes to operate and regulate the tribal
gambling venues on their reservations. The Act also defined the limits of
tribes' regulation authority, and their relation to the individual states.
Bigger
and bigger
In
the two decades since the IGRA went into effect, Indian casinos have taken off.
Indian gambling revenues grew from $200 million in 1988, to $11 billion
in 2000, to last year's record profit of $26 billion. The tribal gambling
establishments have developed sophisticated marketing efforts, and worked hard
to make their casinos into first-class destinations, with hotels, restaurants,
spas, and big-name entertainers to augment the gambling operations and attract
more visitors. The numbers show that their effort has been successful.
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