SOFTSWISS data reveals how jackpot and progressive jackpot games influence player activity across different casino sizes. From bigger bet volumes to lasting engagement, discover how jackpot mechanics shape the player experience.
Jackpot games have always carried a special kind of attraction and thrill at online casinos, as the thought of hitting a massive progressive win is what keeps many spinning the reels. But jackpots and progressive jackpots aren't only about chasing big payouts; they also change how people play, how often they log in, and even how much they wager.
A recent report from SOFTSWISS, a leader in iGaming software solutions, takes a closer look at this phenomenon. By analysing data from four online casinos of different sizes, the study shows how jackpot mechanics influence engagement, betting behaviour, and long-term retention.Â
While the research was created for the industry’s operators, the findings give players a clear window into how jackpots are shaping the games they love.
The report set out to measure the impact of jackpots and progressive jackpots by comparing online and mobile casino activity before and after campaigns were introduced. To make the results fair across different-sized casinos, the data focused on percentage changes rather than raw numbers.
The study tracked:
The jackpots themselves came in different formats, including progressive network prizes, multi-level pots, and random drops. For players, this variety feels a lot like the other in-game features we're used to (such as bonus rounds, multipliers, or free spins), but with an extra layer of anticipation across multiple games at once.Â
The study looked at four casino sizes, ranging from smaller-scale brands to larger operators with huge turnover. Once jackpot campaigns were introduced, each casino showed a different kind of reaction from players. Here are the results:
Notably, the most dramatic shift is evident with smaller casinos. Statistics show how jackpots can spark excitement in a small community, with players more than doubling their betting activity. Players have a flurry of new opportunities and the sense that every spin could lead to something big.
Here, the results were steady rather than explosive. Bets grew at a slower rate, but the value of wagers jumped significantly. For players, this meant jackpot campaigns encouraged larger bets and bigger prize pools. This shows how jackpot campaigns can influence not just how often you play, but how much you’re willing to risk.
In this larger casino, the percentage increase was smaller, but the overall impact was still strong. Even a modest 7% increase in bets equalled huge shifts in turnover at scale. For players, jackpots worked more as a steady engagement tool rather than a game-changer, like having consistent bonus features that add to your play session without dominating it.
This brand used jackpot campaigns to combat player stagnation. By extending campaigns over two months, the casino managed to re-energise its community. For players, that meant longer access to jackpot campaign opportunities and more sustained excitement over time.
You may ask: "Why should players care about data like this?" It shows that jackpot campaigns are more than flashy extras; they actively change the rhythm of play.Â
Here's how:
To support retention, casinos will keep jackpot campaigns running precisely because they work. As a player, you’ll see them appear more often in your favourite lobbies.
The report wasn’t written as a guide for players, but there are plenty of lessons we can take away from the findings. To summarise:Â
With progressive pots, multi-prize pools, and random drops, jackpots now feel as diverse as in-game slot features. Choosing the style you enjoy most is part of the fun, so look out for jackpot variety.Â
Some campaigns are designed to last weeks, others just days, so timing matters. Paying attention to duration can help you decide when to join in for the best shot at hitting big.
What’s most striking about the SOFTSWISS report is how jackpot campaigns influenced every casino, regardless of its size. Smaller brands saw explosions of activity, while larger ones used jackpots to maintain or regain momentum.
For players, this explains why jackpots have become such a common part of online play. They’re built into how casinos keep the experience exciting, and not just a passing trend.Â
Just as you expect bonus features or themed rounds when you load a new slot, you can now expect jackpots to play a major role in the overall journey.
The report speaks for itself: With more than 100 brands live, over 520 campaigns launched, and more than 68,000 jackpot hits recorded, it's clear that jackpots aren't going anywhere. They've certainly become a defining part of the iGaming landscape, and for players, that means more opportunities to enjoy them.
To experience exciting jackpots for yourself, sign up at one of our trusted SOFTSWISSÂ casinos for a wide range of bonuses and special offers!
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