Interview with Evgeny Upiter, Product Owner at TVBET: Redefining Live Gaming with WheelBet Bonus

At OnlineCasinoReports, we had the chance to sit down with Evgeny Upiter, Product Owner at TVBET, during the SBC Summit in Lisbon to discuss the company’s latest innovation – WheelBet Bonus. In this interview, we're checking the inspiration behind the game, its standout mechanics, and how it blends bold visuals with a unique bonus feature to create a new level of excitement in live gaming.

Evgeny also shared some insights about TVBET’s long term vision: how WheelBet Bonus bridges the gap between traditional casino play and sports betting, why its x1200 multiplier system sets a new benchmark in risk and reward, and what this release means for the company’s long-term development strategy.

As one of the innovators in live gaming, TVBET continues to push the boundaries of what interactive entertainment can look like. This year at SBC Summit Lisbon, the company unveiled its latest release - WheelBet Bonus, a title that introduces fresh mechanics, bold visuals, and a brand-new level of engagement. We sat down with Evgeny Upiter, Product Owner at TVBET, to talk about the idea behind the game, its unique features, and how it fits into the company’s long-term strategy.

1) Hello, Evgeny! Could you tell us about your role at TVBET and how long you’ve been with the company?

I’m a Product Owner, and for the past two years, I’ve been responsible for shaping and expanding TVBET’s game portfolio. My work spans both enhancing existing projects and bringing entirely new products to life.

In the beginning, our focus was primarily on refining and optimizing the games we already had. However, we have now moved into the next stage - launching innovative titles that not only open up new opportunities for our partners to grow but also spark genuine excitement and engagement among players, thanks to fresh and dynamic formats.

2) How did the idea for WheelBet Bonus come about, and what makes this game stand out from other TVBET projects?

The main goal was to take a familiar classic and enrich it with fresh mechanics and a stronger sense of interactivity. That’s how WheelBet Bonus was born - the very first TVBET title to feature a mini-game within the game itself.

What sets it apart is not only the concept but also the way it’s presented: a refreshed visual style, a vibrant studio with dynamic lighting, rich colors, and lively animations during the bonus round. Altogether, it creates an experience that feels fresh and visually engaging, clearly distinguishing it from the traditional TVBET portfolio.

We also wanted to appeal to different types of players. The mini-game caters to those who love high risks and big multipliers, while at the same time remaining enjoyable for more conservative audiences.

3) How does WheelBet Bonus differ from traditional casino games?

TVBET titles have always stood apart by living at the crossroads of classic casino and sports betting. This unique positioning allows us to offer players a far more flexible betting system.

Take Blackjack as an example: in its traditional form, the player’s decisions are limited to the hand they’re dealt. In TVBET’s Blackjack, however, players can bet on a wide range of outcomes - from the dealer’s win to the number of points or even the exact number of cards that will lead to victory. This opens up a richer, more dynamic gameplay experience, where every player defines their own risk level.

WheelBet Bonus takes this uniqueness to the next level. The game features more betting outcomes than standard “wheels of fortune,” while its bonus mechanic unlocks additional opportunities to boost winnings - with multipliers reaching up to x1200. Such high odds are rarely seen in this genre, and that’s precisely what makes WheelBet Bonus so compelling. Players can explore new scenarios, choosing whether to play it safe or embrace the thrill of chasing extraordinary payouts.

4) What is the unique bonus mechanic in WheelBet Bonus?

With WheelBet Bonus, we wanted to reward players who thrive on high risk. In most games of this type, multipliers are randomly assigned to one or several sectors, or a bonus round is triggered only when a specific sector lands.

We chose a different path: the TVBET bonus wheel runs on individual multipliers. Instead of applying to just a single sector, the bonus extends to all bets a player has placed in that round. Here’s how it works: first, the player places bets; then, a wheel with three concentric circles spins. If the multipliers align across all three circles, the chosen multiplier applies to every single bet in that draw.

This transforms each round into a genuine high-stakes moment - where one spin can turn into a cascade of amplified wins. That unpredictability, the rush of adrenaline, and the potential for extraordinary payouts are exactly what make the game so irresistible for risk-seeking players.

5) How does this game fit into TVBET’s development strategy, and should we expect similar innovations in the future?

TVBET’s strategy is built around continuously expanding and evolving our portfolio. WheelBet Bonus became a pivotal step for us: we moved away from the familiar format that had defined our lineup for years and showcased a refreshed vision of what TVBET games can be.

We introduced an interactive bonus round with vivid animations and designed the studio in a brighter, more dynamic color palette - yet kept the signature TVBET style and brand identity intact.

The successful launch of WheelBet Bonus basically proved two things: players are hungry for fresh experiences, and partners value new growth opportunities. By blending unique mechanics with modern presentation, we’re not only strengthening the TVBET brand but also capturing a broader audience, sustaining engagement, and setting new benchmarks for the industry.