Is Google Preparing Move Into Online Gambling?

Internet giant Google was rumored to be considering bid for bwin.party. The online gambling world has been stunned by rumors that Google is considering to make a foray into the industry, following reports of an offer for European gaming giant bwin.party.

Google-Bwin Rumors

According to a report in the Daily Mail last week, rumors of a 200p a share cash offer form Google have been doing the rounds of late. The report said the Internet giant could "pounce" before Bwin's online poker and casino games are up and running in the state of New Jersey before the end of the year.

Industry sources quickly dismiss the rumors the following day, while bwin.party and Google both refused to respond to request for comment from various news sites. However, given the old adage that there is truth to every rumor, the news has kept circulating around the Internet in the days since.

Will Google Dominate eGaming?

Google is well-placed to play a major role in the growing US online gambling scene. IT is the world's second largest tech company by market capitalization, behind only Apple. It controls the world's most popular mobile platform (Android, with 750 million users), largest search site and video site (YouTube).

With such dominance of the online an mobile sphere, it is easy to see how Google could be interested in reshaping the online gambling. It is especially easy when one considers that American online gambling is in its infant stages, and the struggles of bwin.party, one of the largest gaming operators, have been well-documented.