Is the Inevitable About to Happen? Clarion's Inaugural Sports Betting USA Prepares AccordinglyPublished June 15, 2017 by Lee R
Love it or hate it, lobbying and the current climate are bringing sports betting mainstream.
A new and long awaited conference demystifying the sports and gaming sectors for the US market will be launched this autumn in New York City.
Sports Betting USA will take place on November 14-15, 2017 at the Convene New York City as a two day conference addressing key sports betting and gaming issues.
Issues to be discussed include the legislative path to the repeal of PASPA; contemporary challenges to sports integrity; data monetization; increased opportunities for fan engagement; and routes to a regulated market for the operators looking to add the sports betting vertical.
The timing of this launch is of particular strategic importance to the iGaming community, with Clarion Head of Gaming Content Ewa Bakun sharing that she and her organisation “have been monitoring the evolution of the sports betting discussion in the USA for the last two years waiting for the right moment to offer this conference to the market.”
Mainstreaming Sports Gambling
Bakun credited factors bringing iGaming to the American mainstream to the “effort by the American Gaming Association and the shifting positions of the sports leagues,” which has spurred investment in development of viable sports betting products for the American public which are currently ready for use.
Benefits of Sports Betting
The conference also seems particularly viable in light of plummeting viewership numbers in sports leagues, with the conference offering ways to resuscitate engagement as well as alleviate concerns about sports integrity through interfacing with attendees invited from media networks and sports leagues.
Other attendees include gaming operators from land-based casinos, tribes, licensed sports books, both online and land-based from Nevada and the European markets, DFS operators, lawmakers, regulators and suppliers.
With an ex-casino owner in the White House, the prevailing belief that state sports betting will become legal beyond Las Vegas over the next five years appears more and more realistic.
Sports Betting USA is not about debating political ramifications; it is about preparing the American business sector in the event that what seems increasingly inevitable really does come to pass.