Italian Gambling Market Finds its Feet

Published May 9, 2011 by OCR Editor

Italian Gambling Market Finds its Feet

New products in a changing market.

In recent months we have seen growth in the Italian online gambling market but analysts are wondering if the bubble is about to burst.

VLTs Storm the Scene

The introduction of Video Lottery Terminals (VLTs) into the marketplace has been well received and the country continues to have love affairs with both the lottery and slots.

However, figures from the first quarter, which ended in March, show that players' fascination with VLTs and slots may be at the expense of other online games such as bingo.

Analysts Study Italian Market

In January the Italian online bingo market saw a fall of 11.3% although the nation's affection for poker appeared unaffected, with an almost unchanged performance against the same period in 2010.

In March, Italy relaxed the online poker rules to allow real cash online poker games. Previously sites such as PokerStars, which has been granted a license by AAMS (Amministrazione Autonoma dei Monopoli di Stato) were only allowed to offer tournaments to Italian online poker players.

With the growing online gambling market in Italy still finding its feet, observers are noting the performance of different sectors with interest. Summer 2011 sees the introduction of local online casino sites which are expected to generate €200 million in revenues during 2011.

PokerStars' Private Poker Rooms

PokerStars is at the forefront of the Italian online poker scene and revenues of €400 million have been predicted for the Italian online poker scene for 2011.

In January 2011 PokerStars.com introduced the revolutionary feature to arrange private online poker clubs and to invite friends and family around the world to play together in one place. A selection of ring games and tournaments are on offer across a range of poker variants. Home Games is just the latest of a series of innovations by the world's biggest poker site.

The Italian market may well be new but the best way to fight your corner is to offer a quality range of products and services. PokerStars seems to have the right idea and online poker should hold its own in the rapidly changing Italian online gaming market.

See also

An All Italian Match in Women's US Open Final

Global Online Gambling and Betting Market Projected to Exceed $94.4 Billion by 2024

Italian Superenalotto Jackpot Approaches €20 Million

Italian Football returns into the Spotlight on Sunday Afternoon

Germany Leading Mobile and Online Gambling Markets


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