Kambi Emerges as an Organisation with Acquisition of eSports specialist Abios
Published September 1, 2021 by Lee R
Stockholm and Malta sportsbetting unites with an acquisition between expanding esports.
A new acquisition is bringing major games provider Kambi into the eSports sector with both feet.
The Deal
The acquisition deal brings Kambi the global esports specialist Abios for SEK 150m ($17.2m) in cash, plus as much as SEK 120m payable in later earnouts to be determined by Abios' product development and future revenue performance.
Kambi Comments
Malta-based Kambi calls the deal an emerging opportunity in a rapid-growing vertical which “transforms Kambi into a leading provider of esports products and services.”
Kambi CEO Speaks
Kambi CEO and co-founder Kristian Nylén says the esports category has been on Kambi's radar for quite some time, with the deal coming at the perfect time “to take the next step and build out our capability in what is a vertical of great global potential.”
On Abios
Nylén says Abios has the “esports DNA we keenly sought, and which complements the heritage and experience we already possess in sports betting.”
Abios Leaders Remain
Spearheaded by Abios CEO Oskar Fröberg and CTO Anton Janér, Nylén confirms both will retain their roles:
“Oskar and Anton have built a fantastic team that knows what it takes to succeed in esports and I’m excited to not only see the Abios business grow, but also what the integration of Abios to Kambi’s modular platform will bring to esports betting in the future.”
Abios Alliances
Founded in 2013, Stockholm-based esports data and odds provider Abios is an emerging force which already counts among its working partners heavyweight operators such as Kindred Group and LeoVegas Group along with tech giant Microsoft.
Abios Leader Speaks
Fröberg chimed in on proceedings as well:
“Having built a strong relationship over many years, we believe Kambi to be the optimal partner for Abios. Not only do they trust in our people and capabilities, but we share the same values and long-term vision.
Complementary Skills
Fröberg further looked forward to the new esports venture as a way to exchange “knowledge with Kambi” while “adding their experience and muscle power to our (Abios) entrepreneurial nature.”
Outlook
The complementary nature of this deal looks like a particularly effective win-win for both sides, and this deal may ring out for improving the fortunes of stakeholders of both companies for quite some time,
