Key Findings of iGaming Business Ad Blocking ReportPublished December 28, 2015 by Mike P
Ad blocking technology could cause affiliates and online gambling operators to lose millions, according to a special report from iGaming Business.
Affiliate marketers from all over the world are taking notice of the first-ever ad blocking report to be published by iGaming Business, a media company dedicated to covering the online gambling industry. The in-depth report is full of statistics and analysis that reveal how ad blocking technology has impacted affiliate sites.
Fundamentally, ad blocking technology has the power to force a decrease in advertising revenue for affiliate sites. At the core, affiliate sites need advertising revenue if they are to stay in business. A widespread uptake of the various plugins and software designed to block adverts would be extremely damaging. Fortunately, however, the iGaming Business report has not been damning for the online gambling industry.
To summarise, iGaming Business found that affiliates and online gambling operators have not been majorly affected by ad blocking. This goes against an ad blocking trend that has seen mainstream media sites endure a downturn in revenue. That being said, the report is clear in stating that affiliate sites need to take notice in case they are impacted in the future.
Cause for Concern
Affiliates need to be concerned about ad blocking because of their sites’ dependency on banner advertising campaigns. Basically, banners are used to monetise traffic by encouraging readers to sign up with new casinos. Ad blocking removes the potential to generate revenue from any readers using the technology.
A crucial finding of the report was that people aged 18-35 are the most likely to use ad blocking technology. This is an enormous demographic that affiliates and online gambling operators are potentially missing out on, which could result in heavy revenue losses.
In outlining the threat, the report highlighted that affiliates and operators can combat the threat by integrating contextual links within written articles. Native advertising, meanwhile, is another possibility, with sponsored content being a key example.