LAC 2017 Upgrades to London’s ExCeL Venue

Mike P. - September 15, 2016

LAC 2017 will now take place in London’s ExCeL exhibition centre to make room for a 10% rise in visitors.

The London Affiliate Conference (LAC) is one of the most important industry events in the online gambling calendar, with thousands attending each year to forge new relationships and secure better deals. LAC has steadily expanded over the years and February’s conference will be the biggest yet, with organisers having switched the event to London’s ExCeL exhibition centre.

LAC Attracting More Delegates

LAC 2017 has been planned as a three-day exhibition and conference that will run from 9-12 February. Ahead of LAC 2017, it is forecast that more than 5,000 delegates will be in attendance, which would represent an approximate 10% increase on the 4,555 visitors who travelled to LAC 2016 at London’s Olympia exhibition centre.

When announcing the upgrade in August, iGaming Business head of operations Shona O’Donnell highlighted how LAC attracted just 600 delegates when it was first hosted in 2016. O’Donnell believes the additional space will enable LAC to integrate new features and strengthen the overall experience.

Visitors to LAC 2017 can expect all of the same benefits promised in the schedule, which is filled with panels covering an array of igaming topics. The conference also contains networking opportunities on the exhibition floor and at evening parties.

iGaming Business Acquisition

The switch to the ExCeL is also notable because the venue is already home to another major igaming conference in the form of ICE Totally Gaming 2017, which ends on the first day of LAC 2017. Along with the space requirement, there is another reason for the change in venue.

Back in December 2016, LAC organiser iGaming Business (iGB) was in the process of being acquired by Clarion Events, which is the organiser of ICE Totally Gaming. After acquiring 75% of iGB for £19.7 million, Clarion Events is now in a position to share resources with ICE and create a more efficient setup for the conferences.

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