Ladbrokes Australia Unveils Million-Dollar Mega Margin App

A world-first has emerged in Australia, where Ladbrokes have unveiled Mega Margin, a pools concept that will award millions of dollars in prize money and is based on National Rugby League (NRL) and Australian Rugby League (AFL) matchups.

Ladbrokes Australia worked with Colossus Bets on the mobile concept, which will let sports fans pick six weekly results for the chance to win a million-dollar prize. Colossus Bets will bring considerable experience to the venture, having won multiple awards for its B2B sports betting software.

Thus far, the developer has struck more than 20 B2B software agreements with operators spanning the globe. Betdaq, Betfair, and Boyle Sports are three of the most prominent, and now Ladbrokes will join the list. Colossus Bets has been highly ambitious in acquiring clients and obtaining patents.

Partial Cash Out is one of the headline features offered by Colossus Bets, especially given that one UK sports fan managed to collect more than £1,800 from a 40p stake that would ultimately turn out to be a losing bet. That outcome came after their five successive wins in their May accumulator.

Betting On the Go and Cashing Out Early

Ladbrokes Australia COO Paul Cherry explained that Mega Margin “is perfectly suited to a bet with ‘on-the-go’ cash-out decisions and life-changing jackpots for our players.” Adding to that statement, Colossus Bets CEO Bernard Marantelli said: “the combination of our patented cash-out technology together with multi-million prize pools is a compelling proposition.”

In its current form, Mega Margin allows for players to pick six results for a shot at winning AU$1 million. However, plans have already been mooted for an even more lucrative option in Mega Margin. Looking ahead to 2016, Marantelli hopes to launch a version were sports fans can pick seven results to potentially win five times as much, equating to AU$5 million.