Ladbrokes Deploys new SafeCharge Payment Method

Ladbrokes has added SafeCharge as a payment method for the operator's different sites and services. SafeCharge's full suite of online payments which were implemented in Ladbrokes allow for quick and safe payment options such as one-click deposits, payment optimization and PCI compliance.

SafeCharge, which is majority-owned by Playtech founder Teddy Sagi, has begun trading on London's Alternative Investment Market (AIM) last month. According to Ladbrokes, the implementation of SafeCharge as a payment method will help the operator to reduce the regulatory burden which is associated with the storage of customer data. SafeCharge enables returning Ladbrokes users to process re-deposits from online and mobile devices with a single click. This transition with SafeCharge is another step in a major overhaul Ladbrokes is conducting in its payment services, after last month's migration to Playtech's single wallet solution carried out by the operator.

Improving Customer Depositing Experience

According to digital finance director at Ladbrokes, James Bunn, the implementation of SafeCharge is set to ease customers' depositing experience. "Our collaboration with SafeCharge helps us to improve customers' experience during the deposit journey with a significant relief to our regulation requirements cost and effort," he explained.

The partnership is important for SafeCharge, as it is the first partnership announced since the company has started trading on London's AIM and a vote of confidence by a notable operator like Ladbrokes. Speaking on the partnership, CEO of SafeCharge David Avgi stated: "Being chosen by Ladbrokes is yet another achievement for SafeCharge and demonstrates its trust in our superior technology and services". Avgi went on to say that his company is committed to continuous advancement of its technologies, to meet the high industry standards which are required by the company's growing client base.